3D cat ad that wows Tokyo with 4K screens
You’ve probably already seen something similar to what we are offering you today. This is a digital advertising screen that, when placed in the corner of a building, creates a three-dimensional effect that seems to have a life of its own. A few months ago we saw a huge giant nude and even a cyclops that seemed to go outside, but now we meet a friendly kitten that seems to want to jump outside.
How do these screens work?
These screens are obviously designed to grab as much attention as possible, as looking at the screens inevitably comes up with the fantastic 3D effect they offer. This effect hides a well-thought-out advertising campaign, but apart from that, the technology behind it is really important to us, and it is not small. And have you taken into account the incredible resolution offered by these panels?
To do this, they used screens with very high resolution, close to 4K. As you can see, there is no type of visual line to differentiate between the different panels that make up the big screen, so the sense of realism is even greater.
The key point is that the screen must be positioned in the corner of the building and the angle must be 90 degrees to achieve the effect of depth (the screen can be curved if the design requires it). In addition, the viewer must be placed in a strategic location to enjoy the effect, otherwise if placed elsewhere, you will only see a strange distorted image that is not attractive at all.
You can see it live
As if that weren’t enough, given that this kitten would be difficult to see live simply due to the need to travel to Tokyo, the company behind the idea posted a live video so you can see the little feline at any time. contemplating the crosswalk.
Of course, the screen has a set schedule, so if it’s too late, you will most likely find it off on Japanese night, so you’ll have to wait a few hours for the kitten to reappear. You should keep in mind that the perspective offered by the camera in real time does not show a three-dimensional effect, so it will never be comparable to the views on the streets of Tokyo in person, as the only thing that you will see is this image is very intense without much meaning.
Not the first 3D advertisement
This type of screen has appeared elsewhere on the planet, however this is the first time it has landed in Japan. This one in question is at the exit of Shinjuku Station, but others have previously become popular in Taiwan and Seoul. Next, you will see these two models:
- The Great Wave off Seoul: