Examples of successful neuromarketing from big brands

Did you know that there are countless examples of neuromarketing and success stories of well-known companies? More and more brands use feelings and storytelling to sell their products and services. And it is that, According to Business and Company, the discipline of neuromarketing is key to promoting the commercial strategy of any company.

In this article we are going to explain what this discipline is and give you examples of neuromarketing successful. Thus, you can take note and put them into practice in your project.

What is neuromarketing and what are its main characteristics?

Before I start giving you examples of neuromarketing successful, we would like to explain to you what this discipline consists of.

Neuromarketing is the application of neuroscience to marketing. For Marketing Insider Review, the term includes the direct use of brain imaging, scanning, or other brain activity measurement technology.

In this way, Shelley Pursell, director of marketing at HubSpot, indicates that, through neuromarketing, we can understand how people interact with a brand. Learn about their desires, motivations, interests, and underlying causes for making a purchase.

Characteristics of neuromarketing

Some of the characteristics of this discipline are the following:

  1. scientificity: behavioral patterns are identified using scientific techniques.
  2. Dynamism: heThe mind of a subject is changeable. No person is the same as another and people do not always act, think or react in the same way. Neuromarketing adapts.
  3. Complexity: Brain processes are complex.
  4. Variability: hThe context must be taken into account, since it affects the results, measurements and investigations.
  5. Approach: Strategies must be specific and focused on something specific.
  6. Influence: there are various factors that influence the behavior and habits of people. Neuromarketing must take this into account.
  7. Temporality: It must be framed in a specific time.
  8. Causality: Neuromarketing indicates that a person’s reaction is causal and not casual. Always look for the source of this impulse.
  9. Precision: Your results are accurate.
  10. Prediction: Neuromarketing helps to anticipate situations in order to establish behavioral forecasts.
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Examples of successful neuromarketing

Next, we talk about four examples of neuromarketing that have been very successful. These are cases applied by leading companies in their sector.

Apple, a touch experience

Without a doubt, one of the great brands that apply neuromarketing in their strategies to reach their audience. For this reason, it is one of the examples of neuromarketing which we want to emphasize in this article.

The company has always insisted that consumers need to touch in order to be supported in making decisions. For this reason, he always opted for tactile neuromarketing. That is, create spaces where consumers can freely try the products. Apple Spaces are designed for comfort and relaxation. Thus, the consumer can enjoy the experience of trying the products. This fact, says Business and Enterprise, generated brand recognition and increased Apple sales.

In fact, some experts indicate that Apple is the company that is going to lead marketing in the metaverse, a marketing strategy in which the real and virtual worlds come together, thus creating unique experiences. For Monroy, this is because Apple meets the requirements for the construction of the metaverse, that is, ubiquitous devices and programming skills.

Frito Lay, example of neuromarketing in female public

After seeing that they couldn’t sell to women, they did some research and used neuromarketing to reach the female audience.

To do this, they analyzed case studies of the female brain. They discovered that they had to run advertising campaigns that supported a healthy lifestyle. According to Mesa, through this strategy, they managed to impact the female audience and increase their sales.

Coca-Cola, neuromarketing and emotions

Another of the examples of neuromarketing It’s Coca-Cola. The brand known throughout the world always uses the power of emotions in its campaigns.

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In one of his campaigns, he analyzed the emotions of his consumers at the moment they viewed one of his advertisements on television. What they were looking for was to capture what they felt and how they reacted to what they saw. This way, they could realistically know what their products and ads were doing to their audience.

Without a doubt, a good way to have feedback accurate and know how your audience sees the brand and what it makes them feel. In addition, generating quality content always helps in the convert marketing process. That is, in getting a good conversion rate.

Starbucks, an example of sensory neuromarketing

The case of Starbucks is another of the examples of neuromarketing more successful. In this case, the chain uses sensory neuromarketing so that its public lives a unique experience every time it enters its establishments.

Although it is a company that serves coffee, it sells much more than that. Create relaxing spaces, with background music and multiple options to choose from. You can customize what you want to drink to the point that they write your name on the coffee container.

This way of selling a commercial experience, beyond selling coffee, has led them to worldwide success. So, if you are looking for success, it can be a good strategy to start your project.

As you can see, large companies use neuromarketing as a strategy to improve the experience of their audience. In this way, they manage to secure their clientele and boost their sales. We hope that these examples of neuromarketing help you for your business. We encourage you to put them into practice; You will see how soon you see good results.

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