In high demand, particularly among gamers, the TV LG’s OLED 48CX is already shaping up to be a success for the Korean manufacturer.
With its 48CX OLED TV, would LG have succeeded in offering the right product, at the right time, for the right audience? If we believe the first indices of sales and especially of demand for this first 48-inch OLED television from the Korean manufacturer, the answer is yes.
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According to the first reports, the 48-inch format was able to seduce with its unusual and practical character. Usually, OLED televisions are indeed 55 inches minimum. By offering a 48-inch panel only, LG was able to reach new audiences (such as gamers and people living in small apartments, for example). Another advantage is the price/performance ratio. Compared to equivalent LCD models, the 48CX makes no real compromise, including HDMI 2.1 and VRR, but also AMD FreeSync and NVIDIA G-Sync support.
In its analysis, the firm Omdia (formerly IHS Markit) also underlines the good timing of LG for the launch of this small OLED television, which is taking advantage of the context of a global pandemic to sell in large numbers while the consumer has, in this moment, a particular appetite for products ” home entertainment “. The approach of the launch of the new home consoles also adds to this good dynamic. The latter should indeed be able to launch games at nearly 120 frames per second… a refresh supported by the 48CX.
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A lightning success
” The LG 48-inch CX 4K OLED TV has sold out in one minute at all three pre-order events held by the South Korean manufacturer since its domestic market release in late July (…) “, we read in particular from the Omdia report. ” The model also sold out within just a week of its release in select European markets. “.
Note that LG is not alone in rushing into the 48-inch OLED television market. Sony also recently launched a television of the same format. According to FlatPanelsHD, other manufacturers would be willing to do the same in the coming months, it remains to be seen whether the thing will materialize first at Panasonic or Philips.
Sources: FlatPanelsHD, PulseNews