Microsoft has announced a partnership with Gamer Gear to launch the first official Xbox apparel online store in Brazil. The store, which starts operating in August, will feature a variety of products, including Microsoft branded consoles, sweatshirts, t-shirts, mugs and pillows.
According to Microsoft, the idea is to give Xbox fans an opportunity to show all their passion for the brand, as well as broaden the portfolio of products that are already available at Gamer Gear. Microsoft still wants to increase the number of licensed products, with plans to launch collections covering apparel and other products, such as backpacks, notebooks and diaries, in the coming years, in partnerships with companies such as Xeryus, Kalunga and Jandaia.
“Our portfolio today offers a variety of premium quality products, and with our plurality of products, we meet the preferences of all gamers profiles today,” explains Diogo Santos, Commercial and New Business Director, Webedia Shopping Services, an e-commerce unit. from the French group responsible for the Gamer Gear line.
“Offering a complete and diverse line of Xbox licensed products has always been an old will of ours here at Microsoft and a longstanding request from our community. We are very happy that we were able to make this project viable with products of various types made from gamers to gamers, ”said Bruno Motta, senior category manager for Xbox Brazil.
Official Xbox clothing products are available for purchase through the Gamer Gear website, which you visit by clicking here. The next collections will be launched at specific times, taking advantage of important moments, such as the Brasil Game Show, which will take place in October.
Microsoft opens official Xbox brand clothing store in Brazil via Voxel