Tim Cook on RCS: “Buy an iPhone for your mother”

Tim Cook has spoken about RCS during a conference. A person in the audience asked Cook if Apple plans to implement the new standard, and the questioner raised an objection at the same time: that videos he sends from the iPhone to his mother’s Android phone are destroyed.

Cook’s solution to the problem: “Buy an iPhone for your mother”. The Apple boss probably responded with a twinkle in his eye, but Cook underlined why Apple chose to stick with outdated communication protocols and not release Imessage for Android: to sell more iPhones and increase revenue, at the expense of the user experience.

It’s clear why Apple is opposing interoperability. But people should be able to send high quality videos and photos to their mom without having to buy her a new phone. #GetTheMessage https://t.co/j93wQRSqi6

— Hiroshi Lockheimer (@lockheimer) September 8, 2022

According to The Verge, Cook also said: “I would love to convert you to the iPhone.” Cook says he hasn’t heard any requests for RCS from iPhone users. That RCS is not something that is requested by Apple’s customers is perhaps partly due to the fact that they do not even know what RCS is for or that they could have written to Android phones in the same way as to iPhones.

This is precisely the whole reason for Google’s ongoing campaign, which aims to inform about RCS, the replacement for SMS and MMS, and try to put public pressure on Apple. So far, the campaign seems to have had no effect, as Cook made clear, but who knows in the long run.

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