Tracked: Apple’s new data protection awareness campaign
Apple has launched a new communication campaign around data protection and respect for privacy on iPhone.
” Choose who can track your information… and who can’t “. In his commercial titled TrackedApple is promoting the new privacy tools the company has implemented on iPhones.
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In this one-minute clip that you can watch at the top of the article, we see an individual being followed everywhere he goes by other people, who represent the publicity snitches. Ordering a coffee, going to the bank, shopping, whatever he does, the protagonist is spied on and tracked.
A fun way to alert public opinion to all the data that is siphoned off by the services and applications we use on a daily basis. While highlighting the App Tracking Transparency feature introduced with the iOS 14.5 update, which once activated, requires apps to obtain authorization before harvesting user information.
Source : Youtube
