What is a blog? Benefits and steps to create it

What is a blog ?

If you want to know what is a Blog, You have come to the right place. Do you know how many pages publish content every minute and how they manage to stand out? This is a challenge that, without a doubt, you must face on a daily basis. How to get customers to turn their eyes towards you in the midst of this vast sea of ​​options? The answer is simple: create a Blog accompanied by a strategy contents quality.

But how to achieve it? Here we will explain it to you:

The Blog it is a web page that can be easily integrated into your own website or you can create one that is not part of the site. If you analyze the first case, you are in the Blog from www.wearecontent.com. If you decide to take that path, you can publish different content that is useful, educational, attractive and of great interest to your buyer person.

Today the Blog It is an almost essential tool in any content marketing strategy or e-commerce platform. With it, it is possible to create a community, consolidate a reputation and, most importantly, build your own audiences, retain them and generate long-term relationships.

This means that if you do it right, you will have a good organic positioning of the content and if you have an e-commerce, the blog will bring you organic traffic and you will improve both the Domain Rating and the SEO.

What benefits can you get with a blog?

  • Visibility to your website: allows people from all over the world to discover your website, once you start publishing content.
  • It makes you an “expert”: It is the showcase through which you show your experience in what you do best and allows you to increase the chances of attracting potential customers (leads).
  • Generate engagement: If your content is attractive, innovative and interesting, it helps you connect and empathize with your audience.
  • It is a great ally of social networks: Did you know that only on Facebook more than three million contents are shared every minute? Take advantage of this to showcase your blog, expose yourself and communicate with people!
  • You enhance the opportunities: Thanks to the interaction, you will identify opportunities to generate new content and plan segmented marketing strategies.
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Let’s do it! Create an impact blog in 8 steps

Remember there are millions of blogging all over the world, so the premise is to BE DIFFERENT. It’s time to unleash creativity and start creating one. Are you ready?

We advise you to follow these steps so that you have a blog that helps raise your business

  1. Define and know your audience, as well as your objectives:

Be clear about who the buyer persona you want to reach is and define your objectives with their needs in mind. All this will be the raw material to generate quality digital content that suits your interests.

  1. Plan a schedule and post frequently:

Being clear about the buyer person and their interests, think about themes and content that attract their attention. Organize a editorial calendar with daily posts – or at least four times a week – and stick to it. never leave your Blog outdated for a long time. In many cases, it is important to use platforms such as Google Trends Ahrefs, Google Keyword Planner and Semrush, among others, to define the axes of content to develop.

Do not choose these topics by intuition. Do it from the data so that you have a greater chance of success.

  1. Diversifies formats and themes:

It tends to associate a Blog with the text, but the truth is that the most successful combine different formats. You can develop content such as infographics, videos, photos etc that are attractive to the people who visit it.

The important thing is to have diversity to achieve greater engagement with your audience.

  1. Tell stories and humanize the brand:
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Find those stories or experiences of your customers and tell them with a photo, a short video or a little chronicle. This technique, known as storytellingis ideal for touching consumer emotions and giving brands a human touch.

  1. Create your own content that is quality, useful and innovative:

Look for those topics that no one is talking about, but they are requesting. Investigate the networks, look for them with the mentioned platforms. In this way you will have greater possibilities of visibility.

Do not rule out reviewing forums or on your own Blog and create original content.

  1. Teach and entertain:

The tutorials or “How to” (instructions on how to do something) are very popular content among the different audiences. look for you Blog be a place where people not only entertain themselves, but also learn something new.

Don’t make it a commercial section. The content must be educational. Meet the 80-20 rule of content It’s marvelous!

This does not mean that you cannot use the side spaces (where the banners are included) to promote your products.

  1. Forget text blocks:

If you chose to make content in text format, avoid large blocks of paragraphs as much as possible. Make reading easier by creating intertitles, bullets or numbering that allow the reader to easily locate the topics. Always think about creating it with the necessary SEO techniques.

If you are interested in delving into this, look on our page for a text called “SEO and Content marketing: 12 important tips”.

Try to work paragraphs of no more than 250 words and sentences of no more than 20 words.

  1. Measure and analyze your metrics:

It will be useless for you to publish frequently and invest resources in your Blog, if you don’t know how you’re doing. It is important to review the analytics of the website to measure the impact of your content and project improvement plans. We recommend that you learn to handle the Google search console. It should become the best tool for you to measure the effectiveness of the content.

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So why is a blog important?

People all the time are entering Google in search of quality content but how do you use it to your advantage? A Blog It is the opportunity to captivate the public and tell them in an attractive way how to solve their doubts and who you are.

To the extent that you make regular publications and update them, you will have a greater chance of improving your domain authority, with this, your visibility on the internet.

The creation of Blog It plays an essential role in the content strategy as it allows you to increase traffic to your website. With this, do not forget that it is not only to generate posts, it is also important that you produce them based on the needs of your buyer person, to generate recall, expand your audience and gain confidence that can later become sales.


The Blog is an essential content marketing tool for any business that wants to improve visibility, trust, and ultimately profit.

The key to success is to be clear about the objectives, the needs of the public, the strategic planning and letting oneself be carried away by creativity and emotions. do you have any in mind Blog What do you think is impactful?

Additionally, don’t forget that you can use an email marketing platform to share new posts with your audience. Mailing is still one of the most important digital marketing tactics and the results are amazing if you do it right.

If you want to learn about the mechanics of content marketing and as the ROI of content marketing is profitable, contact us.

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